Four Indulgence Products in One Carton
COPENHAGEN, Mar 16, 2009 -- "Sweet as you like" is the name of a new dairy dessert concept from Danisco that allows the consumer to choose from four different kinds of desserts -- all from the same carton.
This four-in-one indulgence product is a result of consumer-driven innovation. Danisco conducted direct interviews with consumers in a series of European countries and, based on the results, developed a product that takes convenience to a new level and caters to a trend: combining the convenient with the homemade.
Homemade but Fast
The texture opportunities of 'Sweet as you like' include liquid, creamy and gelled, aerated and aerated and frozen. Based on the desired outcome, the desserts can take on a variety of forms: sauce, panna cotta, whipped topping or ice cream.
"The product caters to the indulgence market for convenient products, but the desserts that can be made from it are at the same time 'homemade' in the sense that the consumer makes the decision on which of the four fast and easy desserts to prepare -- whether one wants to make a pudding, a sauce, a mousse to mix and customize with fruit or chocolate -- or to freeze it and get a 'homemade' ice cream treat,' said Linda Friis, Senior Application Specialist, Danisco.
Several major players on the Western European dairy market are testing "Sweet as you like". The ingredients at the heart of the new dessert come from the "Grindsted 4000 Creamline" range. Manufacturers fill the liquid desserts into containers and the desserts remain stable throughout their shelf life.